The nature and purposes of research



The nature and purposes of research in the creative media industries

Primary Research

Primary research is where you come up with work by using your own knowledge which obtains your own information by using methods such as Interview techniques, observations, questionnaires, surveys, types of questions, focus groups, etc. Primary research is very important in the media industry it's there because we can get better at it and improve on our skills on researching for our own work.


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